Marketing Plan Creation and Implementation

CRM Network Direct Marketing Consultants

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Marketing Plan Creation and Implementation

The key to effective Marketing planning is a thorough, detailed, structured, effort that occurs in a logical progression of steps, including built-in measurement and control of risk.

We tend to follow a logical approach to the planning process...

Define the Challenge
Background Information

Industry
Competition

Critical Success Factors Matrix

Company
Macro SWOT Analysis

Define/Confirm Challenge
Define/Confirm Segmentation

Define/Confirm Positioning
Micro SWOT Analysis

Establish Goals and Objectives
Define/Confirm Product Elements
Define/Confirm Place Elements
Define/Confirm Promotion Elements

Customer Acquisition
Customer Retention
Branding
Communication Tools and Media

Develop Testing Plan
Develop Measurement and Tracking Plan
Create Budget and Timelines
Implement/Rollout Test Phase
Analyze, Revise as necessary
Back-test as appropriate
Rollout as appropriate

Managing Marketing Risk

The result of this process is an actionable Marketing Plan that is expected to produce results within a projected range. We prefer this system because you know what you will be doing, you know what it will cost, you know what your expectations are. You will have built-in systems for measurement and testing. You will have the ability to review and revise your plan based on actual results before you increase your investment. You will grow your business using calculated steps to control risk — and we will be there with you, every step of the way.